1926 Louis Vuitton Equipaje Maletero De Viaje Paris Londres Maleta De Moda Anuncio Fda243

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Vendedor: advertisingshop ✉️ (6.153) 100%, Ubicación del artículo: Branch, Michigan, US, Realiza envíos a: US y muchos otros países, Número de artículo: 305323092936 1926 LOUIS VUITTON EQUIPAJE MALETERO DE VIAJE PARIS LONDRES MALETA DE MODA ANUNCIO FDA243.


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Louis Vuitton Malletier , commonly known as Louis Vuitton  (/lu?'i?   v?'t?n /  ( listen ) , French:  [lwi v?it?~]  ( listen ) ), is a French luxury fashion house and company founded in 1854 by Louis Vuitton.[1] The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, perfumes, watches, jewelry, accessories, sunglasses and books. Louis Vuitton is one of the world's leading international fashion houses. It sells its products through standalone boutiques, lease departments in high-end departmental stores, and through the e-commerce section of its website.[4][5]

For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. Its 2012 valuation was US$25.9 billion.[6] In 2013, the valuation of the brand was US$28.4 billion with revenue of US$9.4 billion.[7] The company operates in 50 countries with more than 460 stores worldwide.[8]

History

Founding to World War II See also: Louis Vuitton (designer)

The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris.[9] Louis Vuitton had observed that the HJ Cave Osilite[10] trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight.[9] Before the introduction of Vuitton's trunks, rounded-top trunks were used, generally to promote water runoff, and thus could not be stacked. It was Vuitton's gray Trianon canvas flat trunk that allowed the ability to stack them on top of another with ease for voyages. Many other luggage makers later imitated Vuitton's style and design.[5]

The company participated in the 1867 Universal Exhibition in Paris.[9] In 1871, Oyama Iwao became the first recorded Japanese customer, ordering a set of luggage while in Paris as a military observer during the Franco-Prussian War.[11] To protect against the duplication of his look, Vuitton changed the Trianon design to a beige-and-brown stripes design in 1876.[5] By 1885, the company opened its first store in London on Oxford Street.[9] Soon thereafter, due to the continuing imitation of his look, in 1888, Vuitton created the Damier Canvas pattern, which bore a logo that reads "marque L. Vuitton déposée ", which translates into "L. Vuitton registered trademark". In 1892, Louis Vuitton died, and the company's management passed to his son.[5][9]

After the death of his father, Georges Vuitton began a campaign to build the company into a worldwide corporation, exhibiting the company's products at the Chicago World's Fair in 1893. In 1896, the company launched the signature Monogram Canvas and made the worldwide patents on it.[5][9] Its graphic symbols, including quatrefoils and flowers (as well as the LV monogram), were based on the trend of using Japanese Mon designs in the late Victorian era.[12] The patents later proved to be successful in stopping counterfeiting. In this same year, Georges travelled to the United States, where he toured cities such as New York, Philadelphia, and Chicago, selling Vuitton products. In 1901, the Louis Vuitton Company introduced the Steamer Bag , a smaller piece of luggage designed to be kept inside Vuitton luggage trunks.

By 1913, the Louis Vuitton Building opened on the Champs-Elysees. It was the largest travel-goods store in the world at the time. Stores also opened in New York, Bombay, Washington, London, Alexandria, and Buenos Aires as World War I began. Afterwards, in 1930, the Keepall bag was introduced. During 1932, LV introduced the Noé  bag. This bag was originally made for champagne vintners to transport bottles. Soon thereafter, the Louis Vuitton Speedy  bag was introduced (both are still manufactured today).[9] In 1936 Georges Vuitton died, and his son, Gaston-Louis Vuitton, assumed control of the company.[9]

WWII Nazi collaboration

During World War II, Louis Vuitton collaborated with the Nazis during the German occupation of France. The French book Louis Vuitton, A French Saga , authored by French journalist Stephanie Bonvicini and published by Paris-based Editions Fayard,[13] tells how members of the Vuitton family actively aided the Vichy government led by Marshal Philippe Pétain and increased their wealth from their business affairs with the Germans. The family set up a factory dedicated to producing artefacts glorifying Pétain, including more than 2,500 busts.

Caroline Babulle, a spokeswoman for the publisher, Fayard, said: "They have not contested anything in the book, but they are trying to bury it by pretending it doesn't exist."[14] Responding to the book's release in 2004, a spokesman for LVMH said: "This is ancient history. The book covers a period when it was family-run and long before it became part of LVMH. We are diverse, tolerant and all the things a modern company should be."[14] An LVMH spokesman told the satirical magazine Le Canard Enchaîné : "We don't deny the facts, but regrettably the author has exaggerated the Vichy episode. We haven't put any pressure on anyone. If the journalists want to censor themselves, then that suits us fine." That publication was the only French periodical to mention the book, possibly because LVMH is the country's biggest advertiser in the press.[14]

1945 through 2000 See also: Louis Vuitton Cup, America's Cup, and LVMH

During this period, Louis Vuitton began to incorporate leather into most of its products, which ranged from small purses and wallets to larger pieces of luggage. In order to broaden its line, the company revamped its signature Monogram Canvas in 1959[9] to make it more supple, allowing it to be used for purses, bags, and wallets. It is believed that in the 1920s, counterfeiting returned as a greater issue to continue on into the 21st century.[5] In 1966, the Papillon  was launched (a cylindrical bag that is still popular today). By 1977 with annual revenue up to 70 million Francs (US$14.27 million).[15] A year later, the label opened its first stores in Japan: in Tokyo and Osaka. In 1983, the company joined with America's Cup to form the Louis Vuitton Cup, a preliminary competition (known as an eliminatory regatta) for the yacht race. Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei, Taiwan in 1983 and Seoul, South Korea in 1984. In the following year, 1985, the Epi leather line was introduced.[9]

1987 saw the creation of LVMH.[9] Moët et Chandon and Hennessy, leading manufacturers of champagne and cognac, merged respectively with Louis Vuitton to form the luxury goods conglomerate. Profits for 1988 were reported to have been up by 49% more than in 1987. By 1989, Louis Vuitton came to operate 130 stores worldwide.[9] Entering the 1990s, Yves Carcelle was named president of LV, and in 1992, Louis Vuitton entered mainland China by opening its first store in Beijing at the Palace Hotel. Further products became introduced such as the Taiga leather line in 1993, and the literature collection of Voyager Avec...  in 1994. In 1996, the celebration of the Centennial of the Monogram Canvas was held in seven cities worldwide.[9]

In 1997, Louis Vuitton made Marc Jacobs its Artistic Director.[16] In March of the following year, he designed and introduced the company's first "prêt-à-porter" line of clothing for men and women. Also in this year products introduced included the Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton City Guide .[9]

The last events in the 20th century were the release of the mini monogram line in 1999. The opening of the first store in Africa in Marrakech, Morocco, in 2000. Finally, the auction at the International Film Festival in Venice, Italy, where the vanity case "amfAR" designed by Sharon Stone was sold, with the proceeds going to the Foundation for AIDS Research (also in 2000).[9]

2001 to 2011

By 2001, Stephen Sprouse, in collaboration with Marc Jacobs, designed a limited-edition line of Vuitton bags[9] that featured graffiti written over the monogram pattern. The graffiti read Louis Vuitton  and, on certain bags, the name of the bag (such as Keepall and Speedy). Certain pieces, which featured the graffiti without the Monogram Canvas background, were only available on Louis Vuitton's V.I.P. customer list. Jacobs also created the charm bracelet, the first-ever piece of jewelry from LV, within the same year.[9]

In 2002, the Tambour watch collection was introduced.[9] During this year, the LV building in Tokyo's Ginza district was opened, and the brand collaborated with Bob Wilson for its Christmas windows scenography. In 2003, Takashi Murakami,[9] in collaboration with Marc Jacobs, masterminded the new Monogram Multicolore canvas range of handbags and accessories. This range included the monograms of the standard Monogram Canvas but in 33 different colors on either a white or black background. (The classic canvas features gold monograms on a brown background.) Murakami also created the Cherry Blossom pattern, in which smiling cartoon faces in the middle of pink and yellow flowers were sporadically placed atop the Monogram Canvas. This pattern appeared on a limited number of pieces. The production of this limited-edition run was discontinued in June 2003. Within 2003, the stores in Moscow, Russia, and in New Delhi, India were opened, the Utah and Suhali leather lines were released, and the 20th anniversary of the LV Cup was held.[9]

In 2004, Louis Vuitton celebrated its 150th anniversary. The brand also inaugurated stores in New York City (on Fifth Avenue), São Paulo, Mexico City, Cancun and Johannesburg. It also opened its first global store in Shanghai. By 2005, Louis Vuitton reopened its Champs-Élysées store in Paris designed by the American Architect Eric Carlson and released the Speedy watch collection. In 2006, LV held the inauguration of the Espace Louis Vuitton on its 7th floor.[9] In 2008, Louis Vuitton released the Damier Graphite canvas. The canvas features the classic Damier pattern but in black and grey, giving it a masculine look and urban feel. Also in 2008, Pharrell Williams co-designed a series of jewellery ("Blason") and glasses for Louis Vuitton.[17]

In 2010, Louis Vuitton opened what is described as their most luxurious store in London.[18]

In early 2011, Louis Vuitton hired Kim Jones as its "Men Ready-to-Wear Studio and Style Director". He became the lead designer of menswear while working under the company-wide artistic directorship of Marc Jacobs.[19]

On 17 September 2011, the company opened its Louis Vuitton Island Maison  at Marina Bay Sands, Singapore.[20]

2012 to present

As of September 2013, the company hired Darren Spaziani to lead its accessory collection.[21]

On 4 November 2013, the company confirmed that Nicolas Ghesquière had been hired to replace Marc Jacobs as artistic director of women's collections. Ghesquière's first line for the company was shown in Paris in March 2014.[22]

On 7 April 2014, Edouard Schneider became the head of press and public relations at Louis Vuitton under Frédéric Winckler, who is Vuitton's communications and events director.[23]

On 26 March 2018, Virgil Abloh was named artistic director of men's wear, replacing Kim Jones who had departed for Dior[24]—he was the label's first African-American artistic director and one of few black designers of a major European fashion house.[25] His debut show was held at the 2018 Paris Men's Fashion Week and staged in the historical Palais-Royal gardens' courtyard.[26][27]

On 28 November 2021, Abloh died of cardiac angiosarcoma, which he had been battling privately for two years prior.[28]

LV was in the first place in the BrandZ's top 10 most valuable luxury brands in 2019, with a worth of $47.2 billion. On 15 January 2020, the company acquired the Sewelô diamond, which is the third-largest rough diamond ever found in history, from Lucara Diamond who mined it from their mine in Botswana.[29][30][31][32]

In March 2022, LVMH announced closure of its 120+ stores in Russia, "given the current circumstances in the region,"[33] due to the Russo-Ukrainian War. An LVMH spokesperson stated the company would continue to pay salary and benefits to its 3,500 employees in Russia.[33]

On 14 February 2023, Pharrell Williams was named creative director of men's wear.[34]


 
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